Your customers ask an AI for advice. Make sure it recommends you.
GEO (AI search optimization) optimizes your site to be understood, cited, and recommended by ChatGPT, Copilot, Perplexity, and Gemini, in addition to Google.
What is GEO
SEO pushes your site up Google. GEO gets AI to recommend you.
Gartner predicts search volume on traditional engines will drop 25% by 2026, replaced by AI chatbots and virtual agents. Your potential customers increasingly use ChatGPT, Perplexity, Copilot, and Gemini to find a trustworthy business, compare their options, and get a provider recommended to them, often before even opening Google.
One of our own prospects, Grégoire, confirmed it: when we asked how he'd heard of Oriana Solutions, he told us an AI tool had referred us. GEO isn't a technical curiosity anymore, it's a real acquisition channel.
What we optimize for AI
We markup your services, reviews, and business so AI agents understand exactly who you are and what you offer.
We structure your pages with clear, direct answers, the format AI agents prefer to cite in their responses.
We make your site easier for autonomous AI agents to navigate, a field still under development that we already master.
We strengthen the expertise, experience, and trustworthiness signals AI models use to decide who to recommend.
Google reviews, directories, professional networks: we optimize the sources AI tools consult to shape their answers.
llms.txt files and technical setup so major AI platforms' crawlers can read your site correctly.
We monitor how and when your business is mentioned in ChatGPT, Perplexity, and Copilot's answers.
We apply what we recommend, ourselves.
Most agencies talk about GEO without any concrete proof. We build our own sites with the structured data, markup, and architecture we recommend to our clients: our own website already applies agentic navigation best practices. An agency that builds its own tools understands GEO from the inside, not just in theory.
Agentic navigation
How we make agentic navigation easier.
“These checks ensure high-quality, AI agent-crawlable websites, and validate the accuracy of WebMCP integrations. This category is still under development and subject to change.”
Google documentation on agentic navigation
It's a fast-evolving field. We make sure your site already applies these best practices, while most of your competitors haven't thought about it yet.
Why work with us?
In 2025, our team won first place nationally at the OSEntreprendre challenge, the largest entrepreneurship competition in Québec. We designed and delivered a mobile application from scratch, up against the best teams in the province. If we can win at a national scale, we can deliver your project.
Frequently asked questions
GEO (Generative Engine Optimization) is the optimization of your digital presence to be understood, cited, and recommended by generative AI agents like ChatGPT, Copilot, Perplexity, and Gemini, rather than only by traditional search engines.
We track your brand's mentions in the answers of major AI tools, your pages' presence among cited sources, and traffic evolution coming from these platforms. It's still a young field where measurement tools are evolving quickly.
No, it complements it. AI engines still rely heavily on the same signals as SEO (quality content, authority, technical structure). A site well optimized for SEO already has a head start on GEO.
GEO has the most impact for service businesses where customers actively search for a trusted provider before buying: appraisers, health professionals, brokers, accountants, and several similar industries.
Generally on a similar timeline to SEO, about 3 to 6 months for solid gains. Precise tracking is still evolving, but the foundations we put in place (structured data, clear content, authority) also benefit traditional search rankings.
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