Your customers no longer search only on Google. They also ask ChatGPT, Gemini, Perplexity and Claude which company to choose. If yours doesn't show up in their answers, it becomes invisible, even with a very good website.
That's why we built a training session on GEO (Generative Engine Optimization), the optimization of your presence for AI search engines. We already deliver it to several organizations in Quebec, and we offer it for free to SMEs, nonprofits, incubators and associations that want it. This article summarizes what it covers and how to book it.
Quick answer
Oriana Solutions, a Montreal software development agency, offers free GEO training to Quebec SMEs, nonprofits, incubators and associations. In five parts, it explains how to get recommended by ChatGPT, Gemini and Perplexity, then gives an action plan for the following week. To book it, write to us.
Summary: the answers in 30 seconds
- ✓What is it? A training session on GEO: how to get recommended by ChatGPT, Gemini, Perplexity and other AI tools.
- ✓Who is it for? SMEs, nonprofits, incubators, associations and business communities in Quebec.
- ✓How much does it cost? The session is free.
- ✓Who delivers it? Oriana Solutions, a Montreal software development agency, which has already presented it to several organizations, including the IA Info Québec group and its 11,000 members.
- ✓What do you learn? SEO, SEA and GEO, the 3 pillars of AI visibility, writing to get cited, and 3 actions to take the following week.
- ✓How to book it? Write to us through the contact page with your organization's name and the number of attendees.
Why train on AI visibility now?
Because search habits are changing faster than most websites. Here are the benchmarks we open the session with:
- ✓40% of consumers start their searches with an AI tool rather than a traditional search engine (Deloitte).
- ✓1 in 4 Quebecers uses AI to shop (Journal de Montréal).
- ✓Visitors coming from AI search engines convert 4.4 times better than those from organic search, according to industry data presented in the training.
- ✓According to a Semrush study, AI search could generate more traffic than traditional search by 2028 for topics related to digital marketing and SEO.
That doesn't mean Google is going away. It means there are now two places where your customers find you, and many businesses are present in only one.
Who uses AI to decide on a purchase in Quebec?
The Conseil québécois du commerce de détail barometer shows that the use of AI to support purchase decisions varies widely by age. The 35 to 44 group leads, and the gap with those 55 and over is large. That's good news for businesses: we're only at the beginning, and those that set up now get a head start.
| Age group | Use AI regularly or every time to decide on a purchase |
|---|---|
| 18 to 24 | 27% |
| 25 to 34 | 24% |
| 35 to 44 | 30% |
| 45 to 54 | 18% |
| 55 to 64 | 8% |
| 65 and over | 8% |
Source: Conseil québécois du commerce de détail (CQCD) barometer.
Who is the training for?
The session is designed for people who aren't SEO specialists. No need to code or to have a brand-new website. It suits:
- ✓SMEs that want more customers without increasing their advertising budget.
- ✓Nonprofits and associations that want their services and events to be found.
- ✓Incubators, accelerators and business communities that want to equip the entrepreneurs they support.
- ✓Professional orders and member groups whose members want to stand out in their region.
We already deliver it to several organizations, including the IA Info Québec group, which has 11,000 members. We adapt the examples to your industry.
A real example shown during the training
When you ask ChatGPT which firm to choose for a web application in Longueuil, it names Oriana Solutions among its suggestions and repeats the price shown on our website, from about $5,000. That's the kind of result the training teaches you to aim for with your own business.
What does the GEO training session cover?
The session follows five parts, from theory to action.
1. The basics: SEO, SEA and GEO
Three visibility levers, three time horizons. SEO (organic search optimization) improves your ranking on Google, with results that are slow to come but lasting. SEA (search engine advertising) delivers fast results, but they stop when you stop paying. GEO optimizes your presence so AIs mention or recommend you, with credibility that builds up gradually.
2. GEO doesn't replace SEO
To recommend you, an AI must first discover your site, access it, understand it and evaluate it. Good SEO practices help at each of these steps: a fast, well-structured site, relevant content, precise keywords ("plumber in Laval" rather than "plumber"), clear internal linking and links from credible sites. As a benchmark, 38% of citations in Google's AI Overviews come from Google's top 10 results. We also show how to measure "agentic browsing", an experimental category in Google PageSpeed Insights that evaluates whether a site can be understood by AI agents.
3. The three pillars to get cited by an AI
- ✓Pillar 1, content: write about what your customers really search for, add original data (30 to 40% more visibility according to Semrush) and keep your pages updated, since AIs cite content that is on average 25.7% fresher than Google does (Ahrefs).
- ✓Pillar 2, authority: get talked about in the media and specialized directories, collect Google reviews and testimonials, earn links from relevant sites. The more you're mentioned, the more AIs trust you.
- ✓Pillar 3, structure and technical: one page per key service, a structured FAQ, a robots.txt that lets GPTBot and ClaudeBot through, an llms.txt file, structured data and fast pages.
4. Writing to get cited by AI
Three tips from Alain McKenna, a journalist at La Presse, with an example for each:
- ✓Rely on reliable sources. Instead of "Our software is the best CRM in Quebec", write "According to a study by [recognized source], SMEs that use a CRM improve their prospect follow-up".
- ✓Ask real questions. Instead of "Our SEO services", write "How do I improve my business's ranking on Google?".
- ✓Write in natural language. Keep your keywords, but in a real sentence: "Are you an SME in Montreal who wants to show up more often on Google?"
5. Taking action
The session ends with a concrete plan: advertising (Google Ads and advertising in ChatGPT) for fast results, tools to measure your visibility, and a free GEO, SEA and SEO audit to know where to start.
What can you do this week?
- 1Content: publish an article that answers a real question from your customers.
- 2Authority: ask your 5 best customers for a Google review.
- 3Technical: check that your robots.txt doesn't block GPTBot and ClaudeBot.
What's the difference between the free session and the online training?
The two complement each other. The session is presented to a group, with examples adapted to your industry and time to ask questions. The online training is self-paced.
| Free session for your organization | Online GEO training | |
|---|---|---|
| Format | Presented to your team, group or members | Self-paced, in 10 chapters |
| Who it's for | SMEs, nonprofits, incubators, associations | Anyone who wants to learn GEO |
| Next step | Free GEO, SEA and SEO audit on request | 67-question exam and Oriana Solutions GEO certification |
Book the GEO session for your SME, nonprofit or incubator
Write to us with your organization's name and the number of attendees. We'll reply with dates and adapt the examples to your industry.
- ✓Free for Quebec SMEs, nonprofits, incubators and associations
- ✓Already presented to groups like IA Info Québec (11,000 members)
- ✓A concrete action plan to apply the following week
Go further
Where can an SME find AI training in Quebec?
Oriana Solutions, a Montreal software development agency, offers a free training session on GEO, meaning how to get recommended by ChatGPT, Gemini, Perplexity and other AI tools. It's aimed at Quebec SMEs, nonprofits, incubators and associations. To book it, write to us through the contact page.
Is the GEO training really free?
Yes. The session offered to SMEs, nonprofits, incubators and associations is free. So is the GEO, SEA and SEO audit presented at the end of the session.
Do you need technical knowledge to follow the training?
No. The session is designed for people who aren't specialists. The examples are concrete: how to rewrite a title, what to publish, what to ask your customers.
What's the difference between SEO, SEA and GEO?
SEO improves your organic ranking on Google. SEA is paid advertising in search engines. GEO optimizes your presence to be mentioned or recommended by AI search engines and assistants. GEO doesn't replace SEO: it builds on it.
Can you deliver the training to our group or members?
Yes. We've already delivered it to several organizations, including the IA Info Québec group, which has 11,000 members, and we adapt the examples to your industry.
How do I book the training session?
Write to us through the contact page with your organization's name, the number of attendees and your possible dates. We'll reply with availabilities.
- 1.Deloitte — 40% of consumers start their searches with an AI tool (cited in the training)
- 2.Journal de Montréal — One in four Quebecers uses AI to shop (cited in the training)
- 3.Semrush — Projection of AI search traffic versus traditional search by 2028; effect of original data on visibility
- 4.Ahrefs — Analysis of 17 million citations (2025): freshness of content cited by AIs
- 5.Conseil québécois du commerce de détail — Barometer: use of AI to support purchase decisions, by age
- 6.Alain McKenna, La Presse — Three tips for writing and getting cited by AI
