Éval+: SEO and Google Ads for a real-estate appraisal firm

The context

Éval+ is a firm of OEAQ-certified appraisers that had just opened its doors. Like any new business, it was starting from zero online: no brand awareness, no search history, and a market to cover across three distinct territories: Centre-du-Québec, Mauricie and Montérégie. In the appraisal business, trust gets built before the first phone call ever happens: a buyer, a notary or a lender looking for a certified appraiser will check a firm's credibility online first. The team needed a professional presence able to build that trust from the first interaction, whether for residential requests or commercial and industrial files, land, divorce and estate cases, or mortgage financing. Without a website or an SEO strategy, it was hard to compete with appraisal firms already established across those regions, several of them active for years and well positioned in local search results.

The challenge

The main challenge wasn't just getting a site online, it was generating qualified appraisal requests quickly across every territory served, starting in the very first months of activity. Éval+ needed to rank locally in several cities at once: Drummondville, Trois-Rivières, Saint-Hyacinthe, Sorel-Tracy, Victoriaville and Bécancour, without diluting its message or complicating the experience for a client filling out a request. Each city has its own searches, its own competitors and its own pool of potential clients; treating the whole territory as a single market would have weakened visibility in every individual city. It also needed a mechanism that would convert fast: an appraisal request is often urgent, tied to a transaction, a refinancing or a legal file, and a client who doesn't get a quick response simply moves on to a competitor.

The solution

We built a professional website that clearly presents the appraisal services, the OEAQ-certified team and the process, designed to convert rather than just inform. For local reach, we created dedicated SEO pages for each of the six cities served, each one answering the searches specific to its region, backed by an ongoing SEO strategy that optimizes content, structure and the FAQ to directly answer what prospective clients are asking. Alongside that, we manage Google Ads campaigns to generate qualified appraisal requests while organic SEO matures, a useful combination for a business that can't afford to wait months before seeing results. Everything ends with a simple request form, with a promise of a response within one hour, designed not to lose a time-sensitive client along the way.

The results

What we put in place