Antoine Baril: a custom website for a real estate broker

The context

Antoine Baril is a real estate broker ranked in the individual top 10 at Proprio Direct. With that kind of standing, a generic website isn't enough: he needed a site that reflects his professional identity and makes a buyer or seller want to contact him rather than another broker, in a market where competition is fierce. Antoine needed a tool that would work for him around the clock, able to display up-to-date listings, answer visitors' financial questions and showcase his reputation, without him having to manage any of it manually between showings and closings. In residential real estate, a first impression often happens before the first phone call: a buyer or seller checks out a broker's website to gauge their credibility, sometimes before ever opening their Centris listings. A dated or generic site can cost a highly ranked broker a client who never gets in touch. That first impression carries extra weight for a broker who already stands out in his network: the website has to live up to a reputation built over years of transactions.

The challenge

The main challenge was unifying several external sources of information, namely listings for sale, client reviews and mortgage calculations, into a single smooth experience, without sending visitors elsewhere to find that information. Every listing had to stay up to date automatically, with no manual re-entry for every new listing or every closed sale, and the site had to convert visitors into prospective clients rather than just display static information the way most broker sites do. A visitor who has to look elsewhere, whether on Centris, on Google or with a mortgage broker, is a visitor who might never come back. It also had to avoid feeling static: in real estate, a sold listing still showing as available, or a new listing missing from the site, quickly undermines a broker's credibility with a visitor comparing several options before deciding who to work with. Solving that meant treating the website less as a static brochure and more as a live extension of his day-to-day business, always reflecting what's actually happening in his portfolio.

The solution

We designed and developed a fully custom website for Antoine, built to convert visitors into clients rather than simply exist online. The Centris integration displays his listings in real time, synced directly with his profile, with no double entry on his end. An interactive mortgage calculator lets visitors estimate their payments directly on the site, a step that helps qualify a buyer even before the first contact. Finally, reviews from his Google My Business page are displayed automatically on the site, so his reputation is visible from the very first visit, with no need to look for it elsewhere. Every part of the site was designed to reduce friction: the less a visitor needs to look for information elsewhere, the more likely they are to stay on Antoine's site and reach out directly instead of continuing to shop around with another broker. The goal throughout was to make the site feel like a natural extension of working with Antoine directly, rather than a separate marketing layer bolted on top of his real business.

The results

What we put in place