We do SEO audits and content strategy for clients year-round. But advice given on someone else's domain stays theoretical until we apply it ourselves, on a domain that genuinely starts from zero: zero authority, zero backlinks, zero indexing history.
So we launched one. It's called SalesPitch.
Why a content site, and why B2B sales
SalesPitch publishes articles on outbound prospecting, cold email, sales tools (CRM, sales engagement platforms, intent data) and sales English for non-native speakers, in English, French and Spanish.
Nothing is for sale on the site: no product, no landing page, no demo to book. Just content, which isolates a single variable in the experiment: whether content and technical execution alone are enough to grow a brand-new domain.
What we built before the first article
Before publishing anything, we settled the technical architecture:
- ✓Per-language sitemaps with image entries, regenerated automatically with every new article
- ✓Full hreflang tags (en, fr, es, x-default) on every page
- ✓Organization, WebSite, BlogPosting, BreadcrumbList and FAQPage structured data
- ✓Per-language RSS feeds and llms.txt, for indexing by search engines and generative AI
- ✓Auto-generated Open Graph images for every article
What we're tracking, publicly
A new domain takes time to get indexed, and longer to rank. We are not going to pretend there are dramatic results three weeks after launch. What we will do is document the experiment as it unfolds: indexing, first rankings, the backlinks that matter, like this one, and what, in the content or the technical setup, actually moves the needle.
Why we're making it public
Most SEO case studies we read online show up after the fact, with only the numbers that look good. We would rather show the starting point, real constraints included, and come back with updates as they happen instead of one article written in hindsight.
The site is live at usesalespitch.com. If you run a B2B sales team, there is a decent chance one of the articles already answers a question you have.
Want us to apply the same rigor to your site?
We do the same technical and editorial work for clients, backed by a track record of measurable results instead of a domain starting from zero.
Is SalesPitch connected to Oriana Solutions?
Yes: it's a site we build and maintain ourselves, outside of client work, to test our own SEO methods in real conditions.
Will you publish the results?
Yes, as updates to this post or as new articles, as the site accumulates indexing and traffic.
