Oriana Solutions is proud to announce a new mandate for the complete redesign of Le Balthazar's website, a popular resto-pub in the Greater Montreal area.
Since 2011, Le Balthazar has welcomed thousands and thousands of customers every year in a unique and festive atmosphere. They offer a diverse selection of local beers and live performances that make every evening memorable.
The challenge
Le Balthazar already has a website, however, the same landing page is used for each of their locations. This means that someone searching for information about the Boisbriand location will see the same information as those looking for the Dix30 location, for example. Moreover, after conducting a full SEO audit, we found that several of their direct competitors appear in the top search results.
Yet Le Balthazar has excellent stats for each of its locations:
| Location | Google Reviews | Rating |
|---|---|---|
| Balthazar Centropolis | 2,900 | 4.2 / 5 |
| Balthazar Faubourg | 864 | 4.5 / 5 |
| Balthazar Quartier DIX30 | 2,900 | 4.1 / 5 |
They have excellent brand awareness and reputation, but this is not reflected on their website. On top of that, competition is fierce with restaurants like Shaker, La Belle et la Bœuf, Les 3 Brasseurs, and Jack Astor's.
The objective
Our goal is to modernize their website and improve their organic search presence at both the SEO and GEO levels (ChatGPT, Gemini, etc.).
We will also integrate several custom value-added features such as an interactive menu, an online reservation system, and most importantly, a unique storefront for each location to encourage local discovery.
There's more: Le Balthazar stands out with its wide selection of events, bands, and even comedy shows. We will therefore build a dedicated events space to publish all upcoming events across all locations, so that current and potential customers can easily see what's coming up.
In short
We are extremely pleased to collaborate with a company of this caliber. In full transparency, this mandate is one of the largest our team has ever secured. We are proud that a well-known brand like Le Balthazar is putting its trust in us, despite the fact that we are a young team.
We can't wait to present the final result and are excited for what's ahead.
